Milestones

Bringing the First Whole Foods to Manhattan

When seeking a grocery operator for the luxury condominium Chelsea Mercantile at 252 Seventh Avenue, Rockrose looked beyond Manhattan to natural and organic food retailer Whole Foods. Instantly seeing the value this prominent retailer could bring to the project, we succeeded in bringing the first Whole Foods to Manhattan.

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From a Building Blooms a Neighborhood

When building the luxury Queens West neighborhood in Long Island City, Rockrose targeted the services residents demanded and sought out the highest-quality retailers to fulfill these needs. The result was our proudly bringing Duane Reade, the Food Cellar, Shi Restaurant, and Blue Streak Wines to the now-thriving area.

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Creating Opportunity to Maximize Appeal

Sometimes ingenuity goes a long way. At The Archive at 666 Greenwich Street, we turned our creativity full on when trying to secure a health club for the building, which seemed a monumental task at the time until we made the most of an opportunity.

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Featured
Retail Property


200 Water Street/135 John Street

200 Water Street/135 John Street

200 Water Street is one of the Financial District’s hottest and most outstanding residential rental buildings. Just steps from the extensive attractions at the South Street Seaport and chic sidewalk cafes lining the cobblestoned Stone Street, this 576-unit tower commands high traffic in an ideal location for retailers. The nearby three-story 135 John Street is home to the renowned 45’ x 50’ digital clock created by artist Rudolph de Harak. 

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