From a Building Blooms a Neighborhood

Challenge:

As we often do, Rockrose begins with an idea for a building and brings in the retailers that create a real neighborhood. We identify what residents need and find the fit with retailers who help us spearhead our efforts.

When building the luxury East Coast neighborhood in burgeoning Long Island City, Rockrose targeted the services most in demand and then sought out the highest-quality retailers to fulfill residents' immediate needs.

At East Coast there were no stores at all until we found "the butcher, baker and candlestick maker," as we humorously refer to the basics. From the basics a neighborhood will flourish, so we secured a grocer (the Food Cellar), drug store (Duane Reade), restaurant (Shi Restaurant) and liquor store (Blue Streak Wines), and are currently in the process of bringing in a spa, hair salon and additional restaurant.

Solution/Result:

The solution was not just to find retailers, but to make an investment in their long-term success by giving them valuable incentives that a) attract them to our buildings, b) help them grow their businesses by offsetting large initial outlays of money, and c) maximize their profit moving forward. Rockrose is also very cognizant of not putting competing businesses into our buildings to further cause our retailers to thrive. At East Coast, we had many offers, but our being selective resulted in a win-win situation for retailers, residents and Rockrose alike.